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Traditional Television Distribution is Doomed

Posted On: 17 November 2005 By: Jay Oatway Filed Under: Beating a Different Drum | Culture Wars | Future-Stuff-That-Goes-Ping | Info-slavery | Rise of The Creative Class | Video Replaces Writing

According to a recent Guardian article, Channel 4 is threatening to break with the past and start producing its own programmes, rather than buying them all in from independent suppliers: [via Tape It Off The Internet]

New media rights are expected to form part of the sweeping review of the programme supply market the media regulator is due to start towards the end of this year. The issue is whether the primary rights owned by a television channel to broadcast a programme also include its distribution via the internet or handheld devices, at or around the first TV transmission date.

So what’s all this fuss really about? It portends a sea change in content distribution, with “traditional” television scrambling to retain control: The future subscribes to a different network.

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